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Case Study: Wawasan Foods

my-canai

Wawasan Foods is a leading food manufacturer in Malaysia. They specialize in serving myCanai, a premium frozen flatbread dough. Renowned for their commitment to quality—free of artificial coloring and preservatives—Wawasan Foods boasts an elite clientele including 5-star hotels, airlines, and restaurants.

Despite their market reputation, Wawasan Foods faced crucial challenges such as;

  • An unproductive workforce
  • Pressure to drop prices

These factors were shrinking profit margins; calling for a transformative solution.

profit-margin-img

The Challenges

With rising competition and embedded inefficiencies, Wawasan Foods wants profitable growth. The management needed a way to:

  1. Identify a minimum volume order to breakeven
  2. Establish pricing strategies
  3. Fence unprofitable customers
  4. Measure the cost impact from operational inefficiencies

Cost Engine App

Wawasan Foods partnered with Marie Data Systems to become the first customer of the Cost Engine App. The supply chain engineers at the startup engaged closely with Wawasan Foods to model their operations:

  • Integrating Cost Engine App: Shadow the operations at Wawasan Foods
  • Tracking order costs: Measure the profit margin to serve customer orders
  • Room for improvements: Highlight low-hanging fruits for a more profitable future
  • Dynamic pricing: Set the minimum order for doorstep deliveries and gung-ho pricing for larger volumes

The integration of the Cost Engine App was completed and delivered to Wawasan Foods within a 60-day timeframe.

The Results

With the Cost Engine App, Wawasan Foods;

  1. Remove loss-making practices: Discontinue inefficient small-order doorstep deliveries
  2. Expand market reach: Introduce competitive pricing for larger orders, opening new markets
  3. Target marketing: Tailormade marketing for profitable but low volume order customers
  4. Negotiate with confidence: Armed with their breakeven point for any particular order, Wawasan Foods can step into customer negotiations with confidence

The Conclusion

The Cost Engine App empowered Wawasan Foods to turn operational challenges into strategic opportunities. By focusing on efficiency and profitability, Wawasan Foods is now able to compete more effectively in Malaysia’s frozen food market, driving growth and sustaining its premium brand position.

For more information on how the Cost Engine App can transform your business, visit Marie Data Systems or contact Arun C. at arun.c@gomarie.com

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© 2025 Marie Data Systems Sdn Bhd (1565400-W).
All rights reserved.

ABOUT US

Our platform improves the product cost structure for private organizations to become more competitive and profitable.

Arun Chockalingam

Managing Director

Arun Chockalingam is the force behind Marie Data Systems and the creator of the Cost Engine App, a software tool designed to reshape and simplify cost management. His entire focus is directed at startup enterprises to become more competitive and profitable in the marketplace. Arun’s journey is deeply rooted in his accounting expertise, but his true passion lies in delivering meaningful software solutions. His philosophy centers around attention to detail and the execution of his ideas with precision and enthusiasm. This drive, combined with his belief in the power of teamwork, forms the foundation of his leadership at Marie Data Systems.
In 2020, Arun embarked on a mission to create the Cost Engine App. He knew the challenges facing young organizations in managing their cost structures to achieve sound unit economics. The Cost Engine App is designed to trace costs from supply chain activities to serving goods and services for the range of customer types. These costs are inclusive of very part in running a business.
Building the first version of the Cost Engine App, Arun partnered with a food service business in Kuala Lumpur. This collaboration enabled him to test and refine the software in the real world, ensuring that it was both practical and user-friendly. The app was initially tailored to help the food services industry to better understand their cost drivers and profit margins. Enabling them to make strategic decisions about pricing, menu offerings, and operational efficiency. Today, the Cost Engine App has evolved into a cloud-based solution designed for broader applicability, particularly for the food services industry.
However, Arun’s vision for the Cost Engine App goes way beyond food services. Organizations in sectors like healthcare, manufacturing, and hospitality have shown potential in adopting the app, recognizing its potential to enhance cost control and profitability in their industries.
At the heart of Arun’s vision for Marie Data Systems is his belief in the team he has built around him. He recognizes that the success of the Cost Engine App, and the value it delivers, depends on the dedication, skills, and passion of his team.